Startup Uses Semantics to Pick Domain Names (SemanticWeb.com)

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By Jennifer Zaino

EVO Landing determines what type of site a particular domain name should be in order to best monetize it and suit it to user expectations.

The group of 20-something individuals behind the domain monetization company EVO Landing.com moves at a fast pace. Since it launched in October, the company has secured venture funding from Monster Venture Partners and released three versions of its technology, the most recent one drawing on the power of proprietary semantics-based analytics. But the company sees increasing value for its own venture as the standards-driven semantic web grows.

EVO Landing, which announced its public launch last month, is competing against the likes of “parking” sites such as Go Daddy.com, where users can register their site name but, in the absence of any more significant content, populate the page primarily with keyword-based ad links. EVO Landing seeks to do better for the owners of Internet domain names, determining what type of site a particular domain name should be in order to best monetize it and suit it to user expectations. For example, one site may better lend itself to news content, or videos, or job-related postings, and EVO Landing has partnerships with providers such as Shopping.com, Epinions, Software.com, Podcast.com, and others to provide modular content to plug into a site………