Building Value for the Long Term

I have been wanting to post; here is what I/ the team have been up to…

The key to EVO’s growth and sustainability is our ability to provide legitimate value - to the domain investors on our platform, to the partners that provide content and a means to monetization, and to the actual users who navigate to and use the sites in our network. Bringing these three fronts to a point remains the core focus of the EVO platform buildout.

Our tiger team of developers has been furiously working throughout February and March to meet the massive task list outlined in Project Spitfire (on our blog). Hopefully you’ve noticed the changes, but just in case you haven’t, here are a few of the more prominent features already spun out of Spitfire:

- Podcast module launch (partnership with Podcast.com)
http://www.mercedesmonthly.com/podcasts

- Downloads module launch (partnership with Software.com)
http://www.stocktrades.com/downloads

- Video module upgrade (partnership with ClipSyndicate)
http://www.hollywooddaze.com/videos

- Jobs module upgrade (partnerships with CareerBuilder and Payscale)
http://www.motorcycling.com/careers

- Deals module upgrade with subcategories and wishlist (partnerships with Shopping.com & Wishpot)
http://www.bluetoothshopper.com/

As we extend our platform reach and provide more value to site visitors, we have realized an increase in user return rates (network average increase from under 5% to 12%) and search engines have rewarded us with higher rankings and additional search traffic. With the launch of our internal ad distribution network and geo-targeting capabilities, EVO is able to capitalize on the value provided to visitors and translate this into increased revenues for our clients and partners.

We value any feedback, feel free to contact me at 206-441-4399 to discuss our strategy.